KLINK
Adobe Illustrator + Indesign + Photoshop
Disclaimer, this is a satirical project that I created after researching the problem of street harrasment towards women in New York City.
Klink is more than a lifestyle club; it's a movement redefining masculinity. We empower men to embrace emotional intelligence, respect, and growth through community, mentorship, and transformative experiences. At Klink, we believe true strength lies in self-awareness, compassion, and the courage to grow into men worth celebrating.
Klink was founded in response to a 2014 national survey revealing the pervasive impact of street harassment, with 65% of women experiencing it. Gender-based street harassment limits people's access to public spaces and lowers their comfort level there. It can cause people to "choose" less convenient routes and alter their routines; give up hobbies and change habits; or simply stay home because they can't face the thought of one more day of harassment. This societal issue underscored the urgent need to challenge harmful notions of masculinity that perpetuate such behaviors.
Klink is more than a lifestyle club; it's a movement redefining masculinity. We empower men to embrace emotional intelligence, respect, and growth through community, mentorship, and transformative experiences. At Klink, we believe true strength lies in self-awareness, compassion, and the courage to grow into men worth celebrating.
Klink was founded in response to a 2014 national survey revealing the pervasive impact of street harassment, with 65% of women experiencing it. Gender-based street harassment limits people's access to public spaces and lowers their comfort level there. It can cause people to "choose" less convenient routes and alter their routines; give up hobbies and change habits; or simply stay home because they can't face the thought of one more day of harassment. This societal issue underscored the urgent need to challenge harmful notions of masculinity that perpetuate such behaviors.
Student & Faculty Identification:
Interior Design:
Virtual Reality:
One of the classes the students will take is a virtual reality experience so they understand the daily struggles of a woman.
Brand Guidelines: